As part of the cooperation agreement between the Olympic Channel and WBSC, baseball and softball will have dedicated sections on the Olympic Channel:
- Baseball: https://www.olympicchannel.com/en/sports/Baseball/
- Softball: https://www.olympicchannel.com/en/sports/Softball/
“Placing a spotlight on Olympic sports and athletes outside of the Games themselves is one of the key priorities of the Olympic Channel, and we look forward to working with WBSC to help distribute their content and extend their reach to fans around the world,” said Mark Parkman, General Manager of the Olympic Channel.
WBSC President Riccardo Fraccari said: “WBSC is very honoured about this opportunity to have exciting international baseball and softball content shared on such a prestigious and innovative global multi-platform. Not only is this a great promotional vehicle for baseball and softball, it also represents a new dimension in disseminating the Olympic message to the world — and connecting with our sport’s millions of athletes and loyal fans in over 140 countries.”
The collaboration between the Olympic Channel and the WBSC follows the recent decision of the International Olympic Committee to add baseball and softball events to the Official Programme of the Olympic Games Tokyo 2020.